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Remember that your goal is total customer growth

buy canada goose jacket New Customers versus Repeat Business buy canada goose jacket

Canada Goose Online To get revenue increases of 50 percent, 100 percent, or more, that expert wisdom is just plain wrong. To get quantum growth in your business you’re going to need more people buying your products and services and lots of them. Canada Goose Online

Canada Goose Jackets Product development mastermind Doug Hall conducted research using the Scan Database, which contains over 9400 products with Universal Product Codes. Hall’s statistical model shows that new customers are 2.8 times more important to rapid revenue growth than repeat purchasers. Canada Goose Jackets

canada goose uk shop It’s not hard to understand when you canada goose outlet consider this canada goose outlet uk sale question: canada goose outlet seattle How much money can each customer or customer spend with your company? Can they double their spending? Maybe. If that’s true, you might squeeze that 100 percent growth from your loyal base. canada goose uk shop

canada goose But is that reasonable to expect? Perhaps for one year. But repeatedly? That’s just not canada goose bomber uk likely, and companies that focus all their attention on retention are eventually going to see revenue growth stall or decline. canada goose

But can you double your customer base?

Canada Goose sale Yes, you can. And you can do it repeatedly. It doesn’t matter whether you call them customers or clients, the equation is the same: it’s easier canada goose parka outlet uk to geometrically grow the customer base than the money each customer spends. Canada Goose sale

Of course, the strongest companies do both. They increase the spending of each loyal customer, and aggressively court new ones. But because they think it’s more cost efficient, too many entrepreneurs focus on developing repeat business and limit their new customer activity. Don’t get caught in that trap; while you’re creating loyalty, your competitors will expand around you and with their riches, drive you right out of the market.

Canada Goose Coats On Sale Developing new customers is not easy, but here are few steps to get you on the road and keep you there. Canada Goose Coats On Sale

cheap canada goose uk 1. Continually focus on getting new customers. Develop automatic referral processes like Quantum’s Envelope Referral System. Schedule low cost or free informational seminars. Build strategic partnerships. Create affiliate marketing programs. Use direct marketing techniques: mail, email, telephone, and so on. cheap canada goose uk

2. Remember that your goal is total customer growth. This means that while you’re adding new customers, be sure not to lose the ones you already have. And that means those customers are not dormant a customer who’s not canada goose outlet online reviews spending isn’t much of a customer at all. Any solid customer growth plan also includes a re sell, up sell and cross sell program in addition to the customer acquisition plan.

Canada Goose Parka 3. Redefine your Unique Client Value position to include the “next niche over.” When you’ve exhausted the customers in your specific niche (defined by your Core Marketing Message and your Unique Client Value) it may be time to move into another market space. The easiest niche to segue into is one that shares characteristics with your current market. That’s why we call this the “next niche over.” Sometimes all it takes canada goose outlet china is a small tweak to your product offer or the way you package it. Sometimes, you only have to alter the marketing message and collateral. Canada Goose Parka

4. Dramatize the Differences. At some point you must take customers from your competitors; that means you can’t have a me too offering. You’ve got to be better, you’ve got to be different, you’ve got offer something they don’t have. Unless your competitors really stink their customers won’t become your without a compelling reason. And just because your mousetrap is canada goose outlet shop better they won’t come running, you have to let them know, communicating your commanding value clearly and often.

5. Create segmented offerings to make the differences more pronounced. Just as you use “silver, gold, platinum” pricing to segment your own customer base, do the same to distinguish yourself from your competitors. If you need a low canada goose outlet new york city end offer, remove the frills, strip down the packaging, if possible make the product “virtual,” digital, or downloadable. On the high end, make canada goose black friday 80 off your product super premium. Bump up the quality of your materials. Add personalization. Add intimacy and service uk canada goose elements that competition will be afraid to offer.

canada goose coats Follow these five steps and you will be on the road to quantum growth. Remember that as you’re driving new customers to your door you must make sure to build loyalty at the same time. In another article we’ll talk about ways to do just that canada goose coats.

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